Showing posts with label Goals. Show all posts
Showing posts with label Goals. Show all posts

Sunday, July 17, 2011

Mobile Car Wash Owners - How Best to Set Goals for the Number of Cars Washed Per Day

A few months ago, I was helping someone who was going to start a mobile car wash business in Hawaii. He was going to work in one of the larger cities, and it wasn't a huge city, not like Los Angeles or anything like that, but it was one of the larger cities on Oahu. He was trying to put together a business plan, and he was trying to figure out how much money he could make based on the number of cars he cleaned per day.

Now then, if you are wondering how best to set goals for the number of cars you will wash and detail each day, I have some advice for you.

First, it matters how well your crew works together, and that depends on how well they are trained. If you have a crew of two or three and you work very good with each other and you work together every single day, then eventually you will be a force to be reckoned with, and you can most likely wash 60 cars a day, detail two cars, and perhaps give an express wax to four other cars. However, first you need the business, and how much business you get and how many repeat customers you have depends on quite a bit.

You have to consider the average rainfall - how many sunny days you have, how many overcast days there are, and how many days will be intermittent or full on stormy days. Hawaii has all of those things and more. In fact sometimes it could be perfectly good weather on one side of the island, and the other side receives a downpour. Next, you have to decide what kind of mobile carwash company you were going to be and what kind of services you will specialize in.

If you're going to go to large corporations to wash cars in the parking lot that you need to know the number of large companies that are in your area, assess the competition, and divide up your market share. To do this I recommend considering that you will be able to clean 10% of the employees' cars on each visit, provided the weather is good. I think if you approach it from this aspect, when you start penciling out the numbers and using your calculator you'll be able to figure it out, and at least get close to the types of goals that you will be able to achieve, and therefore how much money you can make.

And, if the competition is already entrenched in the marketplace you will not be able to charge much more than they do, even if your quality is a good deal better until you prove yourself and gain a strong reputation. Why not use this list of criteria when setting up your assumptions and producing a pro forma on how many cars you will cleaning and how much money you will make, when calculating these numbers. Indeed I hope you will please consider all this and think on.

Lance Winslow is a retired Founder of a Nationwide Franchise Chain, http://www.detailguys.com/ and now runs the Online Think Tank. Lance Winslow believes writing 24,222 articles by July 22, 2011 at 2:22 PM is going to be difficult because all the letters on his keyboard are now worn off now..


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Setting Revenue Goals for a Mobile Car Washing Company

Last year, someone contacted me from Flagstaff AZ and he indicated to me that he couldn't find work in his area of expertise there due to the recession and was going to start his own business cleaning cars. A mobile car washing and auto detailing company, was the business that he'd convinced himself was needed in that city. Well, I've been to Flag before and surely, such a business could work there, although it would be seasonal too, since you can't wash cars outside very well when it is snowing.

It turns out he had read one of my many entrepreneurial articles about the need to put together a solid business plan, but that is where he got into trouble having never been in the mobile washing business before. They were putting together their pro forma and attempting to set revenue goals, but they didn't know where to start. Okay so, perhaps we should talk about this, and it might give you some insight in case you to have the same challenge ahead.

First, the reality is that; it depends. Indeed it depends on a lot of things. In Flagstaff Arizona they have seasonal issues which make it tough to wash in the wintertime, but the salt on the roads also mean that people eventually have to get their cars washed otherwise they will rust through. Likewise the fleet vehicle owners and businesses have no choice but to maintain the quality of their equipment; delivery trucks, trailers, and over the road trucks.

Secondly, if he and his wife planned on cleaning cars at office buildings and at large corporations, so there will be some days when no one will wish to have a carwash, because as soon as they drive their car it will get dirty again right away, due to the weather. Thirdly, their market segment and market mix between fleet vehicles and personal cars matters very much.

This is because when you're cleaning fleets of vehicles were all the cars are parked in a row you can wash quite a few cars in an hour, whereas washing one or two cars at each location means you have to travel between locations which takes up time in your day, and therefore even if you are charging more money per car, you will make less money by the end of the day.

Before you ask this question of; how much money can I make? You must ask yourself what type of mobile carwash company you wish to run; do you plan on doing personal car detailing, and cleaning cars at office buildings, or you plan on specializing in fleet washing. Once you figure out those questions and your market mix, then it is much easier to address the challenges of setting revenue goals for your first year in business. Indeed I hope you will please consider all this and think on it.

Lance Winslow is a retired Founder of a Nationwide Franchise Chain, http://www.carwashguys.com/ and now runs the Online Think Tank. Lance Winslow believes writing 24,222 articles by July 22, 2011 at 2:22 PM is going to be difficult because all the letters on his keyboard are now worn off now..


View the original article here