Mobile Car Washing - Dealing With Angry Fixed Site Carwash Competitors

There is quite a bit of competition in industry, and there is quite a bit of animosity between various companies doing their businesses slightly differently in the marketplace or competing in the same sector using different business models. Take for instance a mobile carwash and a fixed-site mechanized carwash. Obviously, the fixed site carwash has $1 million invested; well over $200,000 in equipment, $300,000 in a building, and let's not forget the $500,000 value of the land which sits underneath the carwash.

Yes, that's a good chunk of money, and that will represent a large number car washings to ever reach a return on investment. Now then, when it comes to a mobile carwash chances are the mobile carwash operator - including all the equipment, vehicle, and everything all combined - has less than $30,000 invested. And therefore, their return on investment is much easier to attain, and thus, they can charge a lower price. Because of that, a fixed site carwash owner might get very angry if mobile carwashes are running around washing all the cars and taking their business away.

Further, there are all sorts of rules and regulations that fixed site carwashes must deal with constantly. With mobile car washing, there are only a few rules and regulations they must consider. Another reason that fixed site carwashes don't appreciate their mobile competition. This anger and animosity between the two types of businesses in the carwash sector causes tremendoes of friction. But, sometimes it is better to cooperate than to compete. Let me explain, and I have four points of I'd like you to consider;

1. Advertise
2. Co-Market
3. Water Purification
4. Zone Marketing Cooperation

First off, there are some vehicles that carwashes cannot wash because of their size and shape. There are also fleet vehicles whose business owner doesn't want to pay their employees to drive over to the carwash. It makes sense to co-market and co-brand, even co-advertise with a carwash and allow them to sell washes on location for motor homes, and fleets of vehicles. Allow them to do the billing, and charge them a reduced rate. Those customers belong to the carwash owner, but he contracts with the mobile carwash to do the cleaning.

Next, I'd like you to consider water purification. Did you know that fixed carwashes use reverse osmosis water for their spot free rinse? Wouldn't it be nice for the mobile operator to fill up every morning with spot free water? Why not buy that reverse osmosis water for a couple cents per gallon to fill up the mobile operator's tanks? It's an added revenue stream for the fixed carwash, and it makes the mobile carwash's job much easier.

Lastly, I'd like you to consider that the average trading area for a carwash is about a 5 to 10 mile radius and the carwash may have customers that are beyond that point, and fleets of vehicles, where the customers don't want to drive to the location based carwash. Why not let them hire the mobile carwash. Indeed I hope you will please consider all this and think on.

Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes writing 24,222 articles by July 22, 2011 at 2:22 PM is going to be difficult because all the letters on his keyboard are now worn off now..

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The Myth That Fixed Site Carwashes Save More Water Than Mobile Car Washes

Most people realize that if they take their car to a fixed site car wash, that these types of businesses reclaim all of their wash water, and recycle it, so they use less water than one would if they washed their own car in their own drive-way. If this is what you believe and this is your line of thinking, you would be correct. Now then, you might also believe that someone that does mobile car washing with a pressure washer and a water tank at your office uses more water than a fixed site car wash which recycles.

However, that is not the case, it's a myth, and I'd like to clear up this misconception once and for all. Fixed site carwashes probably use about 25 to 36 gallons of water per car, and whereas they do recycle two thirds, they use one-third freshwater on each car. A mobile car wash which washes cars using a pressure washer at 1500 to 2200 PSI might use a 5 hp pressure washer putting out only 2.2 gallons per minute, and if their total spray-time is 1 to 2 minutes then they will have only used between 2.2 and 4.4 gallons.

That's well under half the water the most efficient fixed site car wash in the world use. Therefore, if your city is in a drought situation a mobile car wash will be able to save water for the local community, even better than a fixed site carwash can. Of course a mobile car wash probably can't wash every car in the city, and the fixed site carwashes obviously use a lot less water than you would if you washed your car at home and used between 75 to 150 gallons of water, even if you were very careful and used a shutoff nozzle on the end of your garden hose.

Now then, there is one more option and that is to use a "waterless carwash solution" to clean your car which supposedly doesn't use any water at all. That's a neat trick isn't it? Sure it is, however if they washed those dirty rags at home in a washing machine, they have to add the amount of water used in the washing machine to wash all the dirty rags divided by the number of cars they'd cleaned with those rags.

So, they also use water, albeit a lot less than a fixed site car wash as well. Indeed, I hope you will please consider all this and think on it as you figure out more ways to conserve water while still being able to live your life.

Lance Winslow is a retired Founder of a Nationwide Franchise Chain, http://www.carwashguy.com/ and now runs the Online Think Tank. Lance Winslow believes writing 24,222 articles by July 22, 2011 at 2:22 PM is going to be difficult because all the letters on his keyboard are now worn off now..

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